CAMPAIGN | PHOTOSHOOT | PRINT
Eckrich is optimizing the College Football Program to focus on customer activation. Tasked with refining the creative aesthetic to build off the momentum of the program and to better resonate with the Eckrich core consumer rather than just college football enthusiasts. By making the food front and center, it added a spotlight on the food making for a dramatic type of feel, like the food is the MVP of the team. The food was made to look like food you would see at a tailgate, piled high with grill marks. The type being a bold lockup that almost acts like a jumbotron to really get the $1 Million Challenge across.