CAMPAIGN | PHOTOSHOOT | DIGITAL | PRINT
NOW Foods is a leader in nutritional science and natural products offering more than 1,400 products. NOW Foods was looking to develop a campaign for their 50th Anniversary Celebration with two focuses - the 50th Anniversary Celebration and an instant win promotion.
This campaign was really created around celebrating the Now Foods consumer - their passion, their practice and their perseverance. But also thanking them for letting Now Foods power all that they are. To replicate that we had a photoshoot to capture natural action/movement and genuine emotion. The explosion/burst elements were made up of Now Foods product ingredients and vibrant colors to really give a celebratory feel and emotion. Merging those two elements together really expresses the power of wellness, how important it is and how good you can feel.