CAMPAIGN | PHOTOSHOOT | PRINT
Deli meat consumers are looking for variety and will spend more on interesting flavors. Eckrich Deli decided to launch a new Limited Time Offer line with 3 new products that would roll out seasonally and continue to roll out new flavors in following years. Tasked with developing the instore marketing support based off already approved naming and packaging.
Creative direction for the photography was to really show off the flavor cues in an expressive and exciting way to get the shopper curious about these new flavors. Integrating this controlled chaos type of feel with the juices and spices, using natural light. Basically, making it so the customer can almost taste the new flavors through what they are looking at.