BRANDING | PACKAGING | DIGITAL | PRINT | PHOTOSHOOT
A line of odor removing products made with natural ingredients which eliminate odors completely. Traditional air fresheners use harsh chemicals and phony masking fragrances to cover up odors. Fresh Wave works differently. These products find and neutralize odor molecules, and they do it safely and effectively. Tasked with refreshing the brand identity for this new product line and rolling that out into new displays, print and digital collateral.
Color selection was partially based off existing logo and packaging, then added a couple additional colors to elevate brand. Yellow was added for energy, freshness and happiness and purple was added to create pride and luxury in the brand. This brand is all about the multiple uses of the products and science behind how they are made so keeping the icons clean, modern and easy to read was very important. Lifestyle photography should be clean, smooth contrast, capture real emotions, be in a comfortable environment and always using products where odors exist. Overall, Fresh Wave should make you feel safe, happy and effective.